One too many episodes of Shark Tank can leave us feeling superhuman when it comes to building a business. You come up with an idea, make a few sales, go after a bunch of people that have money to burn, and the rest will just work itself out… right?
Not exactly. As Jonathan Siegel notes in the book…
Many aspiring entrepreneurs think the key to growing a successful company is linked to the ability to secure investor funding. For some businesses this may be true, but many successful companies have been built from the ground up with no outside investment or support, aka bootstrapping. It takes great dedication, strong work ethic, sweat equity and an immense amount of drive to bootstrap a business to success…
Many aspiring entrepreneurs think the key to growing a successful company is linked to the ability to secure investor funding. For some businesses this may be true, but many successful companies have been built from the ground up with no outside investment or support, aka bootstrapping. It takes great dedication, strong work ethic,...