A friend and ex-colleague of mine recently left her full-time job and started freelancing as a brand consultant. Like any freelancer seeking new business opportunities, she planned to create a website showcasing her past work and detailing her capabilities. But first, she had to answer a critical question: Should she create a new brand name to represent her business…
Should you use your own name or create a brand name for your business?
![Brand Name](https://kominosolutions.com/wp-content/uploads/2021/02/1612303356-GettyImages-1223872263-300x180.jpg)