The path to transforming your business from an industrial age mindset to a digital age mindset.
Driving lasting change is never easy. Leaders have often planned, tried, and despite small tactical wins, rarely produced outcomes…
Attracting new customers is difficult. After going to so much effort to win customers over, you certainly want them to stay loyal to your brand.
There are hundreds of books on how to build a brand, which only points to how complex this field is. Brand loyalty...
As an enterprising manager or business owner, you may feel lured by the siren songs of DIY website builders.
It happens easily. Almost every major web-hosting platform offers a DIY builder. At first glance, these tools appear to rain financial savings on businesses small and large alike. After all, why...
It's tough satisfying today's picky customer. They have more options than ever before, and a recent study found that 54% of customers have higher expectations for customer service today than the year before -- and for folks under 35, it's even higher, at 66%.
Fortunately, one benefit of the digital...