Five ways your business can stand out among competitors.
With the biggest sporting event in the U.S. right around the corner, I’ve been thinking a lot about what it takes to “win” against the competition. Identifying a competitive advantage is one way small businesses…
Most leaders understand that data-driven business processes let you see problems before they have a chance to occur so you don’t have to scramble to design solutions when they do. In the same way, providing proactive customer service that invests in the customer experience…
Customers may shop around, but they’re not immune to the lure of good customer service. This leaves them wide open for wooing, yet nailing the holistic customer experience can’t happen without the help of your employees.
Your employees will likely be the first people-centric…
The concept of “content marketing” has been around for the last two decades, but it’s only now gaining traction because it has become possible to measure the effectiveness of content. A key metric by which content marketers are judged is engagement — how many people are clicking on…
If I have one message to send to small businesses about preparing fo the holidays in 2021, it’s don’t wait.
I’m not just talking to you retailers – though you’re the ones I’m sending this message to the loudest. Small businesses in every industry…
Your customers can be an invaluable business resource if you know what to ask.
Happy customers are the key to any successful business. Ensuring a great customer experience requires sales and customer service teams to speak with customers and find out how they feel…
Every entrepreneur knows that customers are important. Without customers, you wouldn’t have a business. These are the patrons who buy your products and services, supplying your company with revenue so it can serve other customers; they’re the biggest link in the chain.
Naturally, most entrepreneurs focus heavily on what they...