It’s one thing to start and launch a business. But identifying and optimizing a company’s growth potential is an entirely different matter. And it’s one that many entrepreneurs struggle with as their business takes off and as the business environment and consumer preferences evolve.
What are your customers thinking right now? Ask them to find out
If you don't ask them, you'll never know.
A company's economics--essentially, how it makes money--aren't determined internally. They're determined by customers. An entrepreneur may believe deep in her heart that her product or service is worth more than the cost of providing it. But if her prospective customers don't agree,...
7 unique customer needs and how to address them
It's tough satisfying today's picky customer. They have more options than ever before, and a recent study found that 54% of customers have higher expectations for customer service today than the year before -- and for folks under 35, it's even higher, at 66%.
Fortunately, one benefit of the digital...