It’s common for entrepreneurs, marketers and other business personalities to espouse the benefits of content marketing. They tell you to put together a great blog, optimize for some SEO keywords and build some links. Over time, they say, you’ll attract more people to your website thanks to…
How to build lifelong relationship with content marketing
The concept of “content marketing” has been around for the last two decades, but it’s only now gaining traction because it has become possible to measure the effectiveness of content. A key metric by which content marketers are judged is engagement — how many people are clicking on…
3 reasons your business hasn’t grown during the pandemic
We’re living through an interesting time. Even before the pandemic, entrepreneurs had the opportunity to reach more potential customers and grow their business through the Internet and social media’s power and reach.
Today, people consume content, buy products and services, and learn about businesses through their phones. The barrier to becoming…