Tag Archives: business owners

How to avoid bias in your marketing reporting

It doesn’t matter how much education you’ve had, how much experience you’ve had in your field or how much effort you put into remaining neutral. The reality is, we’re all biased. Cognitive biases are pervasive and innate, affecting the way we see the world, the way we think about things and the decisions we make as business owners and professionals…

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3 strategic shifts that will help your business go from six to seven figures a year

You’ve likely come across a great many business owners’ social media declarations of how they built a seven-figure coaching, consulting or marketing agency. It’s worthwhile, even while regarding such self-promotion with the requisite grain of salt, to recognize its simple inherent and impressive calculus. The term, of course, refers to a company generating...

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3 issues to consider before you introduce recurring revenue streams into your business

All business owners understand and appreciate the importance of revenue to the success of their businesses. At the outset, revenue is critical to the ability of a business to pay its expenses and satisfy any payroll obligations. Investors will examine the history of revenue of a business as a benchmark to evaluate the future profitability and potential growth…

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How much money do you need to start a business?

Starting a business is exciting and rewarding. But determining how much everything will cost can be challenging, as can finding those funds. A Shopify survey of 300 small business owners and 150 aspirational entrepreneurs in the U.S. found that they spent, on average, $40,000 in the first year of business. But every business is unique, and costs will vary…

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