Marketing consists of everything that makes your products or services attractive to potential customers, and a lot of work goes into that. Not every small business has the bandwidth to handle the day-to-day operations of a business, plus the marketing, so hiring a sales and marketing outsourcing company is a good solution…
When you’re a business owner, it’s normal to focus on running and growing your business. But the way you pay for business expenses is equally important, and this is an area where business credit cards can be a huge help.
Startup business owners can be a lot of things -- an accountant, an attorney, a designer, a chef, a baker, or a skilled woodworker. What they usually aren’t is an experienced bookkeeper or accountant. But properly tracking your financial transactions is part of being a business owner, whether you’re a startup or an...
Four critical tactics to help owners keep their business upright during downturns
I can't think of a time when it isn't important for a business owner to be on top of his or her business credit, but it's even more important during a recession. How you do things now will...
As an enterprising manager or business owner, you may feel lured by the siren songs of DIY website builders.
It happens easily. Almost every major web-hosting platform offers a DIY builder. At first glance, these tools appear to rain financial savings on businesses small and large alike. After all, why...
As a business owner, you’re likely facing a monumental challenge to navigate the public health crisis and economic stress triggered by COVID-19.
Maybe you’ve struggled through a complete business shutdown. Maybe you have a higher risk tolerance or more liquidity to help cope. But like many business owners, you may...
It's tough satisfying today's picky customer. They have more options than ever before, and a recent study found that 54% of customers have higher expectations for customer service today than the year before -- and for folks under 35, it's even higher, at 66%.
Fortunately, one benefit of the digital...