The magic of pre-IPO valuationsStartups almost never have profit. They are lucky if they have a product, and they rarely have revenue. Despite this, they still need to attract customers, employees, and, most importantly, investors. So how does a new company without obvious market value attract potential investors to keep growing and making...
Top tips on writing a mission statement to attract customers
Why does the business you run or work for exist? What does it want to achieve? It can be easy to forget this important information when you’re focused on day-to-day tasks and fulfilling company goals.
You might know the company’s mission by heart, but do your customers know what it...