Sure, there’s plenty of cover right now: supply chain issues, tight labor and a pandemic. But your customers are not going to forget being gouged.
Weary consumers who are already overwhelmed and angered by the rising prices of everything are starting to realize that it’s no longer…
Every day, businesses spend thousands on getting their marketing messages across. Regardless of whether the business is marketing to individuals (B2C) or other businesses (B2B), everyone is spending a lot of money and effort to reach prospects and increase market reach…
One of the biggest issues almost all small businesses face is how to grow.
It is a subject I have always thought a lot about, but especially over the course of this last year as I spent most of the COVID pandemic writing a new book (“Your Small Business Boom“) about that very subject…
Like it or not, some products and services naturally have a lot more competition than others. Even if you have a high-quality offering, it can be surprisingly easy for it to get lost among a sea of similar competitors.
When trying to gain the attention (and dollars) of your target...
As a small-business owner, optimizing your website and content for search engines can be invaluable in driving traffic to your business. However, some businesses skip over the most important SEO guidelines that are crucial to improve their visibility.
SEO serves as a critical tool that ensures your business remains…
The business plan is a written document of about 30 pages that basically includes the objectives of your company, the strategies to achieve them, the organizational structure, the amount of investment you require to finance your project and solutions to solve future problems (both internal…
Are you preparing to start your own business but uncertain about how to get started? A business plan ought to be one of the first steps in your entrepreneurial journey because it will organize the ideas that have been spinning around in your brain and prepare you to seek funding…