Growing a business from a startup to a unicorn requires some unique strategies.
When you see startups like SpaceX and Pinterest grow from a low valuation to a billion dollars in just a few years, it’s easy to assume that if you just keep doing what you are doing, you can get there as well. Yet as a business…
It’s been an extremely trying time to be a small-business owner — many businesses have shuttered their doors over the course of the pandemic. But even if you’re one of the lucky ones who survived, it’s likely that you’re still struggling and may not have fully bounced back. I tapped…
At the start of a business, it can be difficult to know what is best. How does one grow? Should you keep expanding your product line or focus on getting new customers?
Getting lost in this maze will inevitably lead you down an unproductive…
It’s a harsh reality that most start-up businesses fail.
Even harsher, the mistakes that cause a business to go bust are often ingrained at the beginning of the journey. Before the founders even make their first sale, they likely already made their first mistake…
Many startups (like ours) don’t have outside investors. We have chosen to self-fund our business, which has its pros and cons. While we are maintaining control (a good thing), one of the biggest challenges is funding marketing, which as we all know, is necessary to grow…
In the early days of the startup journey, securing funding is mission-critical. Five years ago, when my team and I started Capella Space out of a Stanford University garage, we felt the pressure to secure that early capital, too. You need investors so you can fund product development, early marketing…
When I first had the thought seven years ago of starting a business where strangers could hire me to be their bridesmaid, I wasn’t sure if it was a good idea. So before putting any money down, I decided to figure out if people would actually hire a stranger for their wedding day…