The needs of the market, mixed with the possibility that technology gives, allow us to think of many possibilities to devise solutions for people. Basically two principles are fulfilled in this entrepreneurship game: desirability (the market wants your solution) and feasibility (which is fulfilled when…
How to start a business: 10 steps to achieve it
During this Covid-19 pandemic, more and more people have become interested in finding a way to start a business . For security, for self-discovery and understanding of what it is that they want to do in life or out of necessity, many want to explore their entrepreneurial streak…
Is SEO or PPC better for your business?
One of the most frequent questions I get from business owners is some variation of the following: “should I be spending money on SEO or PPC?”
It’s a complex question, and there’s no one right answer. But I can help you understand the factors you’ll need to consider when making...
How to grow your business with intention
So many entrepreneurs find themselves reacting to the growth of their businesses — so much so that some even regret growing in the first place. I am passionate about helping entrepreneurs grow with intention through business-building frameworks to avoid that unwanted future…
Small business owners say you should outsource these 3 tasks
The majority of people who plan to start a business within the next 12 months say the coronavirus influenced their decision. 28% said the pandemic accelerated their plans to start a business, according to a recent QuickBooks survey. 35% set out to start a new business for additional…
Valuable tips for nailing your startup’s funding announcement
Funding rounds are crucial to company growth and product development, but they can also have tremendous benefits when it comes to exposure to potential customers, partners, investors and even employees. It should be a proverbial coverage “slam dunk,” but with rounds growing in size…
From worthless paper to giant payday: maximize your startup equity now
Equity is often handed out like play money. Then it becomes valuable and the knives come out.
I get the same panicked email about once a month, without fail.
A founder writes in all freaked out because someone is now holding…