As an entrepreneur, having an effective marketing strategy in place to promote your business is essential so that your products and/or services become known to potential customers, which will result in an increase in sales.

There are many ways to promote your business, and a strategy that is becoming increasingly popular is...

Social media is one of the most powerful platforms on the internet today. However, just ‘being on’ any of the top social networks is never enough. You need to build a brand, have a following, and also create content that your audience engages with, and also shares.

This is especially true with Instagram, as everyone...