You’ve likely come across a great many business owners’ social media declarations of how they built a seven-figure coaching, consulting or marketing agency. It’s worthwhile, even while regarding such self-promotion with the requisite grain of salt, to recognize its simple inherent and impressive calculus. The term, of course, refers to a company generating...
How many times a day do you pull out your phone and click on an app? Facebook? Your budgeting app? Twitter? Your credit card? More often than you realize.
App Annie, a provider of mobile data and analytics, reported that in the first quarter of 2021, Americans spent just over four hours a day…
As the United States becomes more diverse, inclusion becomes ever more important. But businesses need to step up to make it a reality.
Last week, the Census Bureau released some pivotal findings about U.S. demographics: Much of our country is now less than 50%…
Sustainable development is aimed at a better and more sustainable future for all. Compliance with sustainable development principles is more perceived as an obligation imposed by the international community.
But it’s just one side.There are several examples and studies that prove that commitment to sustainability is more than beneficial for...
In social media, you must not only engage but also engage consistently. The key to building meaningful relationships is to join the conversation. By reaching out to people in your community and responding to their comments, you can set the agenda…
Mean tweets can open companies to unexpected litigation.
Social media engagement is a key part of brand building and consumer-directed marketing in today’s media environment. Surveys indicate that 65 percent of consumers are interested in engaging with brands…
Many company spokespeople make a simple mistake when talking to a reporter. They forget who their target audience is and miss the opportunity to truly connect with them!
Before any interview, it’s important to know your target audience. Ultimately, this target audience is who you want to hear, understand, and...