Trademarks are a type of intellectual property that has a commercial purpose. Intellectual property is a business asset that includes "intangible" creations of the human mind — in other words, assets that you cannot feel or touch. There are four types of intellectual property that are recognized in the United States: trademarks, patents, copyrights and...
Adaptation to challenging circumstances is a natural state of being for startup founders. My most recent challenge specifically lay in my company’s go-to-market (GTM) strategy.
The goals management software market had become saturated, our competitors were raising large amounts of capital, building…
Instagram is one of the most important marketing platforms for brands in 2021. Because user engagement corresponds with a greater reach to your target audience, Instagram engagement should be the center of any growing business’s social media marketing strategy…
We live in a world with so much noise. We are constantly bombarded with a “click here”, “subscribe there” or “If you buy this x product your life will be so much better,” — you get the point.
Here’s the deal, marketing changes all the time. What worked…
Why do big companies, with more resources and experience, fail to innovate like startups?
As I “grew up” in business in big companies, including IBM, I always wondered why the real innovations seemed to come from startups…
Every day, businesses spend thousands on getting their marketing messages across. Regardless of whether the business is marketing to individuals (B2C) or other businesses (B2B), everyone is spending a lot of money and effort to reach prospects and increase market reach…
In order to make informed business decisions, such as seeking financing, you need to be able to understand your financial performance — especially since the COVID-19 pandemic has altered the way many small businesses operate.
Navigating your financial metrics doesn’t mean you have…