If you’re an entrepreneur with a business of any size, you’re too painfully aware of your digital footprint. You’re made to sweat over the traffic numbers to your site, stare blankly at graphs and charts generated by WordPress or Google that seem to hold the value of your fledgling company…
If you fall victim to one of these six problems, it may be time for a pivot.
Are you trying to scale your business and struggling to do so? Are you stuck in a holding pattern and wonder if there is room for growth? If so, it may be time for a pivot. For one reason or another, your product…
In April 2021, when Jenny Yaeger, 55, launched her Denver-based accounting and financial consulting firm for small -and medium-size businesses, ClariFI Business Solutions, she tapped her personal savings. “Downsizing was what made it possible for me to go out on my own,” says Yaeger, the former chief compliance and finance officer…
Small-business owners and retailers have an opportunity to capture more of the action this holiday season--so long as your web presence is ready. Here, a few ways to prepare.
For retailers and small businesses, the holiday shopping season is the most wonderful time of year to connect and engage with...
If you want to know which employee brings you the most value, look to these five traits.
In my role as a business advisor, I’m hearing more and more about workers who seem to be doing less and demanding more…
These days, customers can access your business from anywhere in the world. While smart devices and ecommerce have leveled the playing field like never before, the fact remains that the vast majority of people who visit your site aren’t going to make a purchase…
A well-rounded communications strategy includes activities aimed at generating earned and owned media content. On their own, each option can be tremendously valuable for businesses at all stages of their lifecycle. But when used in conjunction with one another? The two can truly catapult companies to new levels…