As a business owner with multiple years of success and a value proposition that resonates with your target audience, growth and expansion are likely top of mind. You may already have multiple locations — also doing quite well — and you’d like to explore how to scale. Your concept might…
It’s common for entrepreneurs, marketers and other business personalities to espouse the benefits of content marketing. They tell you to put together a great blog, optimize for some SEO keywords and build some links. Over time, they say, you’ll attract more people to your website thanks to…
Entrepreneurs wear many hats — developing company strategy, providing leadership, staying on top of finances and building visibility for their enterprise. While many entrepreneurs are adept when it comes to leadership and finances, creating buzz around their company can…
There are reasons to resent social media — for one, it can be infuriatingly addictive and potentially isolating. But like anything else in today’s social landscape, it’s a two-sided coin.
Social media also fosters connections that would be challenging to make in person, especially between businesses and consumers…
The name you choose says a lot about your brand. It can tell potential customers who you are. It should be simple, yet intriguing. And your name needs to allow continuous growth, expansion and evolution.
Because words have meaning and names have power…
If you want your business to flourish in this day and age, you have to establish online authority in your field. However, being an online authority is not just being an opinion maker on a specific topic. It implies that you make an effort to gather all possible knowledge, research in-depth…
Most leaders understand that data-driven business processes let you see problems before they have a chance to occur so you don’t have to scramble to design solutions when they do. In the same way, providing proactive customer service that invests in the customer experience…