One of the hardest things for a new business is to build trust. When you’re brand new, customers don’t know you, and therefore they are reluctant to buy from you. Getting over that hump is not easy, and many businesses never figure it out.
The best way to build the trust early on — and it’s something…
Sooner or later, most entrepreneurs have to face the reality that marketing is expensive. In the course of planning a new marketing campaign or trying to grow the business organically, you discover that to execute a strategy could cost thousands, or even tens of thousands of dollars, and to keep it going will cut into your bottom line…
A loyal community of followers can help your brand and business grow.
When you’re a growing company, building a community around your brand is a great way to drum up business. Community engagement can help convert followers into repeat customers and, eventually, lifelong brand advocates who will spread the word about your product or service…
Did you know that 87% of people won’t answer phone calls from numbers they don’t recognize?
The number is high, but not surprising- consumers are inundated daily with unwanted calls from telemarketers, spammers, and fraudsters, destroying their trust in the phone as a channel of communication. Unknown…
I love a good sales plan. It really sets the tone for any business by laying out how you’re going to find those customers and get them to pull out that credit card. It’s something any business owner can positively obsess over — and for good reason.
A business without a sales plan is like a ship without a rudder. If you…
Many tips on how to market your business mean spending money. But what if you have a shoestring budget and limited time?
There are plenty of low effort ways you can increase brand awareness and advertise your business without breaking the bank. Advertising is a key step in your marketing strategy, harnessing your data and experience…
Running a small business marketing team is tough because you need to be able to adjust to the market and keep a group of people all on the same page and collaborating without duplicating effort.
If you’re concerned that your team isn’t operating very efficiently and your marketing project management and brand development…