Business and games don’t seem like things that mix (unless you’re in the business of creating games, of course). But in recent years, using games to boost both employee productivity and customer engagement has become increasingly popular with businesses trying to find new ways to operate more efficiently and profitably…
Getting a leg up on competitors in the B2B world happens at the very beginning of your marketing campaign: when you’re crafting your ideal customer profile. Often referred to in shorthand as the ICP, the ideal customer profile is just a detailed description of the type of company you’re most likely to sell to. It’s a well-rounded, well-thought-out idea of the customer who will benefit the most from the product or service you offer…
The new culture of sharing is not just for startups — it’s a challenge for every business.
Now that you can find anything on a moment’s notice on the internet, people have found that a temporarily unused expensive asset, such as a room in your house, or your car sitting idle, is a new business opportunity…
In the branding and advertising world, the recurrent show of strength and debate over different mediums are endless. Newer generation enthusiasts side the power of the digital era, while the classicists swear that print has always drawn a bulls-eye response, and the argument could go on and on with television media, outdoor advertising, retail advertising…
Being visible is something that people really struggle with. But the reality is that visibility is the only thing that is going to make you stand out from the masses if you believe that your contribution and service will positively impact the broader community. The simple but hard truth is that your business is not unique. Someone is already doing it, and may be even better than you if you compare purely with sales and profits…
Whatever your reason for moving, figuring out what to do with your current home may not be as simple as listing it. Depending on your financial situation and your local housing market, you may be better off renting it out than selling it, or vice versa.
If you’re caught in the “Should I sell or rent my house?” debate…
It's impossible to overstate how important the holidays are to retailers. The average American shells out more than $1,000 on holiday gifts and other expenditures during the holiday season, causing a surge in orders and therefore a profitable holiday for businesses. Some rely on the season entirely to get into the black on...