I recently met with Rekha Brar, a successful small retail business owner who created Blossom Box and launched a second online store, Gilded Halo, during the pandemic. Her jewelry stores have seen a sell-through rate of close to 90% and her overall growth is close to 50%…
Don’t dismiss those lists you see in your feed. They’re actually kind of brilliant.
By now, I think it’s clear to everyone how powerful content can be. Entrepreneurs know it, startups know it, and large corporate…
Product-market fit – when your product truly satisfies an underserved need present in a good market – is arguably the biggest factor contributing to a company’s success. It’s not always clear when you’ve hit product-market fit, however. In fact, research from CB Insights reveals that…
I’ve been hearing frustrated entrepreneurs and freelance publicists lament for weeks: “Getting media exposure for my brands has been tough!” From the rise of influencers to the consolidation and collapse of media outlets, the past two years dramatically altered the public-relations and digital-marketing landscape, making earned media, even for the most seasoned…
Local advertising is an effective way to extend your business’s reach, but it can be tricky if you don’t know where to start.
Engaging your local community is essential if you want to get it off the ground and work toward success. Thanks to my years of marketing…
When entrepreneurs think of getting into the media, they often think of magazines, newspapers, TV and radio.
But podcasts are a growing, and still often-overlooked, form of media that can dramatically benefit all types of entrepreneurs and experts…
Sure, there’s plenty of cover right now: supply chain issues, tight labor, and a pandemic. But your customers are not going to forget being gouged.
Weary consumers who are already overwhelmed and angered by the rising prices of everything are starting to realize that it’s no longer…