Despite the ongoing coronavirus pandemic and bear market of March 2020, equity markets have bounced back and hit new highs. While this is generally a good thing, extreme moves in any direction tend to test investors’ nerves and ability to adhere to a disciplined strategy…
Here’s where first impressions can make or break your brand
You’re likely already familiar with the power of first impressions. Maybe you’ve utilized it as a tool while professionally networking. Or maybe you’ve been the victim of a bad first impression experience.
Whatever the case, the psychological principle is pretty straightforward. The first few minutes a person spends with you — and sometimes…
The social media posts that could get your company sued
Mean tweets can open companies to unexpected litigation.
Social media engagement is a key part of brand building and consumer-directed marketing in today’s media environment. Surveys indicate that 65 percent of consumers are interested in engaging with brands…
4 customer experience trends your business needs to consider
From talking to hundreds of business owners, entrepreneurs and leaders over the last year, one thing is clear: How to best serve our customers as a company is in a state of flux. Recognizing and accepting that the ways we operated in the past might not serve our business or our customers…
Do you actually understand why your customers are buying?
Entrepreneurs are having to rely on their “why” now more than ever.
Simon Sinek popularized this use of the term “why” in his 2009 best seller Start with Why. This “why” is what motivates an entrepreneur to work the long hours and make the sacrifices that no one else will. It’s...
What is a savings account?
People of all ages use savings accounts for a variety of reasons. These accounts are a great place to build up your emergency fund or save up for a shorter-term goal, like a vacation or a home repair.
If you don’t yet have a savings account, here’s everything you need...
Pandemic-proof your business: 15 CEOs share their best tips
It’s been one year since businesses in the United States first went into lockdown following the initial outbreak of Covid-19. For most companies, the transition to working remotely was abrupt. But even those that already employed a remote workforce had to change how they conduct business.
Navigating this new world of work requires different…