As a small business owner, making sales is critical. However, finding the balance between “successful” and “annoying” can be challenging, especially if you don’t have much experience working in sales. HubSpot research shows that 50% of prospects found sales people pushy, while only 17% of salespeople thought they were pushy…
Over the last three years, LinkedIn’s active user base grew by a staggering 27 percent, from 500 million in 2018 to 740 million in 2021. Business owners and entrepreneurs can leverage the platform to grow their brand, generate new leads, establish partnerships and make connections.
The following seven ways can help you utilize LinkedIn to grow…
Your brand becomes visible by being shared, read and seen on social media, as well as on traditional media. From logos to slogans to photos to tweets, posts and advertising, your message must be consistent.
In an effort to create consistency, you’ll want to write down your brand…
When you run a small business, it’s easy to become time strapped because you have to wear so many hats. But it’s now possible to automate some of the more mundane tasks with specialized software, which will leave you with more time to plan for your business’ growth. If you’re still doing most...
My CPA’s office overcharged me for my tax preparations last month. When I brought it to his attention, we realized it was a juxtaposition of the numbers. Simple to solve. He had it handled immediately.
To thank him, I went on Yelp and wrote a great review — their first…
As a small business owner, you have a lot on your plate. You have to oversee everything from accounting practices to hiring. One of the most critical components of growing your business is your marketing strategy. Developing a marketing plan allows you to identify your target audience and reach your customers. It also clearly outlines the answer to critical questions…
A media outlet covered your business or published something you wrote. Time to sit back and let the leads roll in, right? Only if you want to leave most of the value on the table.
While press coverage does lead to prospects directly reaching out…