In high school, my friends were getting jobs at the mall that made them miserable. I did not want to do something I hated, so I started my career at a young age as a freelance copyeditor. I quickly realized I could do more than just editing, so I added copywriting to the list of services I offered…
You work so hard to build a brand, don’t let a business shortcut destroy it all.
Every business owner I know has worked hard to build a brand and recognizes the critical value of instant brand recognition and leadership. You have done everything to register your brand legally, for example…
Technology is an engine of change that has slowly but surely transformed the world, down to the smallest facets of daily lives. It drives new needs, creates new patterns, and replaces older norms with newer ones. And advertising is one of the most change-sensitive commercial fields, due to its constant effort to match people’s preferences and surpass their expectations…
Simple tips that can create a flood of clients at the end of your presentation.
Connecting with your audience and building your client base can feel overwhelming and confusing in this digital age. However, one of the most powerful and easy ways to achieve this is through a great…
Simply having a great business idea doesn’t guarantee that you’ll soon be running a successful startup. You’ll need funding, a solid business plan and lots of luck. But, every once in a while, lightning strikes and a good business idea turns into a wildly popular startup. It could happen for you, too…
Every entrepreneur knows that customers are important. Without customers, you wouldn’t have a business. These are the patrons who buy your products and services, supplying your company with revenue so it can serve other customers; they’re the biggest link in the chain.
Naturally, most entrepreneurs focus heavily on what they...
Small businesses are considered the lifeblood of the U.S. economy. During the pandemic, however, they experienced massive financial bloodshed. One study by Yelp found that 163,735 businesses closed down between March 1 and Aug. 31, 2020, with about 60% shutting down permanently.
Fortunately, many businesses managed to survive...