It’s been an extremely trying time to be a small-business owner — many businesses have shuttered their doors over the course of the pandemic. But even if you’re one of the lucky ones who survived, it’s likely that you’re still struggling and may not have fully bounced back. I tapped…
Every business needs a website, and every business has different needs: different online objectives, products, services and more. No cookie-cutter website platform will work perfectly for everyone.
There are some platforms that we hear of more than others, like WordPress for blogs and small local businesses and Shopify for all things…
Some of the oldest and most iconic brands have survived multiple decades — even centuries — operating as faceless brands. They have always been a brand name and a logo, and while it continues to work for them, it doesn’t mean you should take that same approach when it…
Make your presence known to make your company stand out.
Many leaders forget to work on their personal brand when building their company. In fact, many CEOs question why they need to spend time working on a personal brand at all. They find it hard to grasp everyone has a...
At age 17, I signed up as a freelance editor on my first freelance platform. From my senior year of high school through most of graduate school, I enjoyed taking various copywriting and editing jobs on these platforms, but dreamed of becoming an entrepreneur. I started a digital-marketing…
For years, the rule of thumb in marketing has been that people need to see their pain before they’ll seek a solution. In other words, before people will buy into whatever it is you’re offering, you would first have to point out what their problem or pain is and then point out how...
Instagram has been a major player in the social media world for some time now. More than 65 million monthly active users, 10 billion photos and one of the most iconic logos out there make it an essential marketing platform for small businesses — if they know how to use it…