As a small business owner, you have a lot on your plate. You have to oversee everything from accounting practices to hiring. One of the most critical components of growing your business is your marketing strategy. Developing a marketing plan allows you to identify your target audience…
Heraclitus said, “There is nothing permanent except change.”
Well, we’ve all witnessed the validity of that claim firsthand. COVID-19 came and changed everything.
But with new things come uncertainties. We all went remote…
It doesn’t matter how much education you’ve had, how much experience you’ve had in your field or how much effort you put into remaining neutral. The reality is, we’re all biased. Cognitive biases are pervasive and innate, affecting the way we see the world, the way we think about things and the decisions we make as business owners and professionals…
Texting can be very useful, even for businesses, if you follow these guidelines.
The time has come. We are all using apps like WhatsApp, Facebook Messenger, and others to communicate, and while that has been the case for many years in the non professional world, more and more…
Since March of 2020, almost all businesses have had to transition to an online model. To survive the pandemic and the related lockdown restrictions, it has become necessary to provide an online channel to customers. More than ever, your website content and product descriptions…
You’ve likely come across a great many business owners’ social media declarations of how they built a seven-figure coaching, consulting or marketing agency. It’s worthwhile, even while regarding such self-promotion with the requisite grain of salt, to recognize its simple inherent and impressive calculus. The term, of course, refers to a company generating...
Microsoft Excel is an integral business tool. Some people relish the capabilities of Excel, finding it to be a useful tool that allows them to easily manage, report on, and illustrate tables of data. Others, however, find it tedious and are unable to discern what Excel can do for them...