Leveraging YouTube means being able to know and understand the users of the platform, what metrics to track and what to create content about in the first place. When you have these pieces of the puzzle down, your channel will become a natural extension of your lead generation efforts…
If you’re only in contact with current customers about YOUR services, you might be missing out on a whole lot of profit. You’re also leaving a huge segment of your clients underserved. The good news is that this can be quickly fixed by using affiliate marketing via email…
You’ve got a great idea, maybe the next killer app. You launch, and the next thing you know, you’re wrapped up in a legal battle because, much to your surprise, one small component of your product uses technology that has been patented by someone else before you…
Audiences demand visual content. How you approach that content can greatly impact your business.
We’ve heard the saying before: “You don’t get a second chance to make a first impression.” But even in our age of continuous connection…
We are governed by stories in our lives. What makes up our experience of the world is partially the stories we attach to it, and that also applies to our businesses (and it doesn’t matter, incidentally, if you are an official company owner or not – you still have a “business”). Whether that means…
Taco Bell and Sweetgreen recently joined the subscription party. Should your company be next?
Looking to hang onto customers? Take another look at your subscription model–assuming that you have one. More and more industries…
Five ways your business can stand out among competitors.
With the biggest sporting event in the U.S. right around the corner, I’ve been thinking a lot about what it takes to “win” against the competition. Identifying a competitive advantage is one way small businesses…