I’ve been hearing frustrated entrepreneurs and freelance publicists lament for weeks: “Getting media exposure for my brands has been tough!” From the rise of influencers to the consolidation and collapse of media outlets, the past two years dramatically altered the public-relations and digital-marketing landscape, making earned media, even for the most seasoned…
Remote working during the pandemic appeared to have benefited executives more while many employees expressed discontent about their work-life balance, according to a survey conducted by Economist Impact.
Only 25% of employees said they felt a positive impact to their productivity levels as they worked from home during the first...
Startup businesses are essential to the economy. They are job creators, innovators and filled with creators who bring new ideas to market. If you are leading a startup company, you know that it’s not easy and there are so many hats you need to wear as a business owner…
The majority of business owners I talk to are tired. They are working 60, 70, even 80 hours a week and still feel like they aren’t making any progress in their business. Their friends and family barely see them and they wonder how long they can keep this up before they reach critical burnout…
After a year-and-a-half of pandemonium in the workplace, the Great Resignation is in full force, as droves of employees are voting with their feet in search of more pay, greater flexibility and better benefits. A record 4.5 million people left their jobs in November, according to Joblist’s…
As a small business owner, we know you’ve got a lot on your plate. Between managing supplies and satisfying customers, the last thing you need to worry about is an accounting error (or any error for that matter). With the right processes and tools in place, you can be well equipped to handle…
Local advertising is an effective way to extend your business’s reach, but it can be tricky if you don’t know where to start.
Engaging your local community is essential if you want to get it off the ground and work toward success. Thanks to my years of marketing…