Category Archives: Entrepreneurship

Should you use your own name or create a brand name for your business?

A friend and ex-colleague of mine recently left her full-time job and started freelancing as a brand consultant. Like any freelancer seeking new business opportunities, she planned to create a website showcasing her past work and detailing her capabilities. But first, she had to answer a critical question: Should she create a new brand name to represent her business…

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Small business owners: here’s what you need to keep, here’s what you can shred

I’ve owned and managed businesses for over a decade and been around business owners for even longer than that. Some businesses drown in paperwork while others exist with a debit card and a wallet full of cash. One business can produce copies of a year’s worth of receipts in minutes while the other needs hours at the bank just to generate a summary…

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How entrepreneurs can establish a successful customer-first strategy

The customer has always been right, but Covid is putting even more pressure on businesses to cater to their consumer base. Companies simply cannot afford clientele attrition during times like these, and the risks incurred by bad service are greater than ever. A study conducted by the Northridge Group found that 72% of consumers are likely to switch brands after…

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