First, know this: You were made for exactly this problem. The entire entrepreneurial journey is built on chance, adaptation, and risk, and you have always operated with against-all-odds hurdles. Forget the craziness of the pandemic, and of a year we’re all eager to leave behind. All you’ve ever needed is opportunity, then and now. It’s time to make it…
Why every entrepreneur should take an 8-hour shower each week: the benefits of creative time
When do you get your most creative ideas for your business? I suspect it’s not during your normal busy workday or in the middle of a client meeting. Most likely, it’s when you are alone, relaxed, and allow your mind to wander.
How many amazing ideas or aha moments have you...
Should you use your own name or create a brand name for your business?
A friend and ex-colleague of mine recently left her full-time job and started freelancing as a brand consultant. Like any freelancer seeking new business opportunities, she planned to create a website showcasing her past work and detailing her capabilities. But first, she had to answer a critical question: Should she create a new brand name to represent her business…
Small business owners: here’s what you need to keep, here’s what you can shred
I’ve owned and managed businesses for over a decade and been around business owners for even longer than that. Some businesses drown in paperwork while others exist with a debit card and a wallet full of cash. One business can produce copies of a year’s worth of receipts in minutes while the other needs hours at the bank just to generate a summary…
Why your company needs values, not a rulebook
You can’t predict every situation your employee will run into, but you can give them the answer on how to handle it.
Most companies these days have developed some form of values. Sometimes they’re printed on a wall, or maybe you put them on t-shirts and business cards. The problem can be that even as much…
5 ways to improve your company culture during the pandemic
Building a positive company culture takes hard work. Here’s how to get started.
Maintaining a positive company culture when things get tough takes deliberate, intentional, creative work…
How entrepreneurs can establish a successful customer-first strategy
The customer has always been right, but Covid is putting even more pressure on businesses to cater to their consumer base. Companies simply cannot afford clientele attrition during times like these, and the risks incurred by bad service are greater than ever. A study conducted by the Northridge Group found that 72% of consumers are likely to switch brands after…