One of the key issues I hear consistently from my small business clients, especially the ones whose customer acquisition strategies focus on the B2B customer segment, is how difficult it is to acquire customers because of their size. The rub for them is that a lot of businesses view their operation…
Three predictions for small business owners to prepare for lasting change.
If someone asked me to describe this past year, I would lean into the Greek philosopher’s saying of: “Change is the only constant in life.”
We’ve grappled with the economic and social hardships from both…
It’s a precious attribute for any company–and under assault in our economy.
How, when, and how many of your long-term customers will be back? Do they have confidence that you’ve successfully weathered the COVID-19 storm and, more importantly, do they still trust you? You might even ask whether they trust anyone these days…
This month, I’m celebrating my 10 year entrepreneur anniversary. It’s been a decade of late nights, working weekends, networking with tremendously talented people, fostering client relationships, relentless traveling and a myriad of highs and lows that define the life of an entrepreneur. Running a business is a journey of joy and pain, but for some of us…
There are a million ways to operate a business, but which way is most likely to lead to success? Startups tend to operate differently from long-established companies. Startup culture is flashy and fun, but sometimes older companies see these differences as immature.
While undoubtedly companies who’ve been successful for years...
Two-time founder and CEO Nicole Bernard Dawes knows how to make best-selling products. It starts with teaching your employees to develop opinions–and stand by them.
Entrepreneur Nicole Bernard Dawes wants her team to tell it like it is…
Here are a few tips for keeping you, your team, and your customers safe.
For young entrepreneurs, running a business this summer still means being smart about Covid-19.
Pandemic-related safety precautions are something that Sofia…