As the world reopens, consumers are changing their mindset and adjusting back to everyday life. They are spending more on products, services, and various offers from entrepreneurs. While the growth opportunities are tremendous, a lack of clarity often derails that growth. You may have started your business around something you’re passionate about, but you...
Today’s consumers are demanding principled product and practices. Here’s what that means for your company.
Principles over products.
This has become the de facto mantra for an increasing number…
While every company relies on strong leadership to help it forge forward like a ship cutting through rough and stormy waters, if your employees aren’t fully engaged in their work, you may still sink.
Engaged employees are employees who not only care about their job functions and output, but are also willing to...
Creating an eye-catching and representative logo can be a challenging task for any business. Logos can misrepresent a company's brand and offerings when business owners don’t consider the overall picture while creating them. So, where are small businesses falling short?
To start, new entrepreneurs don’t always think about the places their...
It may still be a difficult idea to execute when you’re a small business, but the idea of not getting caught up in the minutia of running your business is a good one. But here’s an even better idea: Work outside of your business more than on it.
What does it mean to work outside of your business?
Dreamers have it easy. They don’t need business plans, market analysis or PR strategies. They don’t have to risk their savings, face failure or carry the weight of employees depending on them — but they also get out of it exactly what they put in.
Entrepreneurs, on the other hand, make the leap from dreaming…
If you want to start a business, you need money. Perhaps not a lot of money, as some businesses can be run from a simple home office, but you will need the basics, like a computer and an internet connection. Once you have those, there’s plenty of scope for setting up and starting a small operation. And who knows, it may not take long for you to grow, flourish and scale…