For years, the rule of thumb in marketing has been that people need to see their pain before they’ll seek a solution. In other words, before people will buy into whatever it is you’re offering, you would first have to point out what their problem or pain is and then point out how...
Four million.
That’s the number of new businesses registered in the United States in 2020 alone.
But does that mean that expanding a business right now…
When Jeff Bezos announced he would be exiting as Amazon’s CEO, it threw the media into a frenzy. It seemed Bezos had been planning this move under the radar for years, focusing his time more heavily on strategic decision-making tasks than day-to-day management. Bezos conveyed…
It’s a harsh reality that most start-up businesses fail.
Even harsher, the mistakes that cause a business to go bust are often ingrained at the beginning of the journey. Before the founders even make their first sale, they likely already made their first mistake…
Instagram has been a major player in the social media world for some time now. More than 65 million monthly active users, 10 billion photos and one of the most iconic logos out there make it an essential marketing platform for small businesses — if they know how to use it…
If systems, processes and automation produced a profit, airlines would be the most profitable businesses. You can decide to travel at a whim, buy a ticket online, check in at a kiosk, go through security machines with almost no human interaction and even the flight itself mostly runs on autopilot!
In high school, my friends were getting jobs at the mall that made them miserable. I did not want to do something I hated, so I started my career at a young age as a freelance copyeditor. I quickly realized I could do more than just editing, so I added copywriting to the list of services I offered…