As a small business owner, making sales is critical. However, finding the balance between “successful” and “annoying” can be challenging, especially if you don’t have much experience working in sales. HubSpot research shows that 50% of prospects found sales people pushy…
How networking is necessary for effective entrepreneurship
Whether you’re already on your entrepreneurial journey or just starting, you need to know how to network. Learning to use networking to your advantage is the best thing you can do for yourself and your business. There are many reasons to do this, but the most important of them all, perhaps…
Is SEO or PPC better for your business?
One of the most frequent questions I get from business owners is some variation of the following: “should I be spending money on SEO or PPC?”
It’s a complex question, and there’s no one right answer. But I can help you understand the factors you’ll need to consider when making...
Your business will never grow unless you can find focus
The temptation to do everything is strong. Fight that, and do a few essential things well.
In a recent poll, a majority of Americans answered affirmatively when asked if President Joe Biden was trying to do too much. At the same time…
5 marketing trends e-commerce business owners shouldn’t miss
Much like food and fashion, e-commerce marketing is heavily impacted by trends. New, click-worthy ways to catch customers’ attention crop up all the time, and taking notice of which methods are relevant to your brand is key to staying relevant in the online marketplace…
For entrepreneurs, confidence in your advisers is your most important investment
If your estate includes private equity investments, operating businesses or intellectual property interests, I’d wager that you have asked about client confidentiality during every introductory meeting with a potential adviser. I believe that almost every wealth adviser, bank officer, broker, portfolio manager and trust officer has responded to your inquiry…
How to support your employees’ mental health during the holidays
As the year comes to a close, remember that some members of your team will be struggling with mental wellness issues or recovery from addiction.
Earlier this month, a CEO told Kelsey Moreira he was pretty sure that none of his company’s 100 employees was in recovery from…