There are reasons to resent social media — for one, it can be infuriatingly addictive and potentially isolating. But like anything else in today’s social landscape, it’s a two-sided coin.
Social media also fosters connections that would be challenging to make in person, especially between businesses and consumers…
Sure, there’s plenty of cover right now: supply chain issues, tight labor and a pandemic. But your customers are not going to forget being gouged.
Weary consumers who are already overwhelmed and angered by the rising prices of everything are starting to realize that it’s no longer…
The majority of people who plan to start a business within the next 12 months say the coronavirus influenced their decision. 28% said the pandemic accelerated their plans to start a business, according to a recent QuickBooks survey. 35% set out to start a new business for additional…
Every new opportunity, challenge and experience in the business world is a potential lesson for an entrepreneur. Some circumstances can teach useful tidbits that a business owner can pull out of their proverbial back pocket when needed. Others have a much more tangible effect and change…
The worst days of the global health crisis seem to be behind us. Though the world is seeing another terrible surge, here in California the availability of vaccines has meant that many of our freedoms have been restored, and people are both grateful and relieved. And who can blame them?
The name you choose says a lot about your brand. It can tell potential customers who you are. It should be simple, yet intriguing. And your name needs to allow continuous growth, expansion and evolution.
Because words have meaning and names have power…
If you want your business to flourish in this day and age, you have to establish online authority in your field. However, being an online authority is not just being an opinion maker on a specific topic. It implies that you make an effort to gather all possible knowledge, research in-depth…