To set your business up for success, start with your personal brand.
No matter the industry, every organization needs a brand. This is where you show exactly how you are positioned compared to everybody else. Sure, some of what makes a brand super strong is how you’re solving…
Small-business owners and retailers have an opportunity to capture more of the action this holiday season--so long as your web presence is ready. Here, a few ways to prepare.
For retailers and small businesses, the holiday shopping season is the most wonderful time of year to connect and engage with...
These days, customers can access your business from anywhere in the world. While smart devices and ecommerce have leveled the playing field like never before, the fact remains that the vast majority of people who visit your site aren’t going to make a purchase…
Trademarks are a type of intellectual property that has a commercial purpose. Intellectual property is a business asset that includes "intangible" creations of the human mind — in other words, assets that you cannot feel or touch. There are four types of intellectual property that are recognized in the United States: trademarks, patents, copyrights and...
It doesn’t matter how much education you’ve had, how much experience you’ve had in your field or how much effort you put into remaining neutral. The reality is, we’re all biased. Cognitive biases are pervasive and innate, affecting the way we see the world, the way we think about things and the decisions we make as business owners and professionals…
Texting can be very useful, even for businesses, if you follow these guidelines.
The time has come. We are all using apps like WhatsApp, Facebook Messenger, and others to communicate, and while that has been the case for many years in the non professional world, more and more…
Since March of 2020, almost all businesses have had to transition to an online model. To survive the pandemic and the related lockdown restrictions, it has become necessary to provide an online channel to customers. More than ever, your website content and product descriptions…