Digitalization is unquestionably the future — an engine for expanded growth, more sustainable models and virtually endless opportunities to surprise and delight clients — but there are a few critical things to consider…
There are reasons to resent social media — for one, it can be infuriatingly addictive and potentially isolating. But like anything else in today’s social landscape, it’s a two-sided coin.
Social media also fosters connections that would be challenging to make in person, especially between businesses and consumers…
The name you choose says a lot about your brand. It can tell potential customers who you are. It should be simple, yet intriguing. And your name needs to allow continuous growth, expansion and evolution.
Because words have meaning and names have power…
If you want your business to flourish in this day and age, you have to establish online authority in your field. However, being an online authority is not just being an opinion maker on a specific topic. It implies that you make an effort to gather all possible knowledge, research in-depth…
Most leaders understand that data-driven business processes let you see problems before they have a chance to occur so you don’t have to scramble to design solutions when they do. In the same way, providing proactive customer service that invests in the customer experience…
The concept of “content marketing” has been around for the last two decades, but it’s only now gaining traction because it has become possible to measure the effectiveness of content. A key metric by which content marketers are judged is engagement — how many people are clicking on…
You don't have to be an SEO expert to know people leave websites that are slow to load; you've probably done it yourself hundreds of times. Many factors contribute to a successful SEO strategy, and page speed is one of the most important ones. In this article, I'll explain why you need your...