Leveraging YouTube means being able to know and understand the users of the platform, what metrics to track and what to create content about in the first place. When you have these pieces of the puzzle down, your channel will become a natural extension of your lead generation efforts…
If you’re only in contact with current customers about YOUR services, you might be missing out on a whole lot of profit. You’re also leaving a huge segment of your clients underserved. The good news is that this can be quickly fixed by using affiliate marketing via email…
Taco Bell and Sweetgreen recently joined the subscription party. Should your company be next?
Looking to hang onto customers? Take another look at your subscription model–assuming that you have one. More and more industries…
I’ve been hearing frustrated entrepreneurs and freelance publicists lament for weeks: “Getting media exposure for my brands has been tough!” From the rise of influencers to the consolidation and collapse of media outlets, the past two years dramatically altered the public-relations and digital-marketing landscape, making earned media, even for the most seasoned…
Local advertising is an effective way to extend your business’s reach, but it can be tricky if you don’t know where to start.
Engaging your local community is essential if you want to get it off the ground and work toward success. Thanks to my years of marketing…
When entrepreneurs think of getting into the media, they often think of magazines, newspapers, TV and radio.
But podcasts are a growing, and still often-overlooked, form of media that can dramatically benefit all types of entrepreneurs and experts…
As a business owner with multiple years of success and a value proposition that resonates with your target audience, growth and expansion are likely top of mind. You may already have multiple locations — also doing quite well — and you’d like to explore how to scale. Your concept might…