PayPal dominates the digital payment scene. It has upwards of 360 million active users in more than 200 countries and facilitated four billion payment transactions in Q3 of 2020 alone.
Since 1998, PayPal has been giving consumers alternative ways to make purchases and send and receive money...
I started watching “Get Organized with The Home Edit” on Netflix and purchased several boxes of velvet hangers before I finished the first episode. I ordered them online, and they arrived on my doorstep the next day. Once I hung up my clothes, the obvious next step was to purchase some clear plastic bins for my scarves and shoes. Once again, I turned to the internet…
As retail investors pile on to the GameStop stock-buying frenzy, Robinhood is making tons of headlines. But even before everyday traders fueled massive gains for stocks popular with the Reddit crowd, investors couldn’t get enough of the online brokerage app. Robinhood gained more than 3 million users in the first four months of 2020 alone, half of whom were first-time investors…
Digital marketing techniques have been game-changers for many online businesses. More traditional methods of bringing in new customers such as PPC (pay per click) and CPM (cost per mille) marketing have both been popular in recent years, but pay for clicks and impressions that do not always turn into leads. This can create...
Google Ads have become a major strategy in leveraging new customers and website clicks for many companies investing in digital advertising. The downside to these pay-per-click (PPC) campaigns is that they can require a lot of management and monitoring.
That’s why Google’s automated bidding feature has become so popular…
After the onset of the coronavirus pandemic, as more companies shifted to remote work, cybercriminals took advantage. The number of reported cybercrimes more than tripled compared to before the pandemic, according to the FBI.
Small businesses are attractive cyberattack targets. Many smaller…
Change your business strategy so relevant trends accelerate your revenue growth
As the calendar year changes: two things are persistently predictable: articles will abound about New Years resolutions and lists of hot trends for the year ahead. I think business leaders should think about --...