Smartphone and tablet applications are so integrated into our daily existence that you probably begin and end your day with one. Daily planner, guided meditation, workout, food delivery, wallet and finance, recipes, to-do lists and sleep tracker… seemingly everything’s now available in app form…
Should your business spend thousands of dollars on a strong domain name?
Let’s face it. Domain names are getting expensive. If you’re lucky, and you’re trying to get a domain name that’s long, strange or not hotly contested, you can probably pick up the name for just a few bucks. But if you want something short, attractive and marketable, you could end up…
Why you should avoid overcapitalization (and how to get fundraising right)
9 public-relations and digital-marketing trends for 2022
I’ve been hearing frustrated entrepreneurs and freelance publicists lament for weeks: “Getting media exposure for my brands has been tough!” From the rise of influencers to the consolidation and collapse of media outlets, the past two years dramatically altered the public-relations and digital-marketing landscape, making earned media, even for the most seasoned…
5 essential considerations you need to make before investing in new technology
If you’re ready to introduce or upgrade some technology tools, you are on the way to seeing great benefits. But shopping for the technologies you need can be tedious. Today, there are more options to choose from than ever. How will you know which mobile, scanning or printing devices are right for your...
5 ways to better digitize your business
Digitalization is unquestionably the future — an engine for expanded growth, more sustainable models and virtually endless opportunities to surprise and delight clients — but there are a few critical things to consider…
How to choose the best SEO software for your business
Selecting SEO software is not easy — it can be quite expensive, and you have to make sure a given tool will satisfy your business needs and provide you with complex, in-depth stats on how your and your competitor’s websites are performing. A good SEO software app should keep track of various…