Smartphone and tablet applications are so integrated into our daily existence that you probably begin and end your day with one. Daily planner, guided meditation, workout, food delivery, wallet and finance, recipes, to-do lists and sleep tracker… seemingly everything’s now available in app form…
Should your business spend thousands of dollars on a strong domain name?
Let’s face it. Domain names are getting expensive. If you’re lucky, and you’re trying to get a domain name that’s long, strange or not hotly contested, you can probably pick up the name for just a few bucks. But if you want something short, attractive and marketable, you could end up…
Why you should avoid overcapitalization (and how to get fundraising right)
9 public-relations and digital-marketing trends for 2022
I’ve been hearing frustrated entrepreneurs and freelance publicists lament for weeks: “Getting media exposure for my brands has been tough!” From the rise of influencers to the consolidation and collapse of media outlets, the past two years dramatically altered the public-relations and digital-marketing landscape, making earned media, even for the most seasoned…
5 essential considerations you need to make before investing in new technology
If you’re ready to introduce or upgrade some technology tools, you are on the way to seeing great benefits. But shopping for the technologies you need can be tedious. Today, there are more options to choose from than ever. How will you know which mobile, scanning or printing devices are right for your...
5 ways to better digitize your business
Digitalization is unquestionably the future — an engine for expanded growth, more sustainable models and virtually endless opportunities to surprise and delight clients — but there are a few critical things to consider…
Small business tips for taking payments over the phone
Has a customer ever asked to pay you over the phone? For many consumers, it’s simply easier to read a credit card number than write a check, fill out a form or make a payment online.
Having more options makes your customers’ lives easier…