The holiday season is important for most industries, but for retailers, it can make or break their entire year. Thousands, and sometimes millions, are spent retaining existing customers, attracting and retaining new customers and possibly taking a few customers from competitors. Many retailers use traditional methods of paid advertisement…
We all know the year 2020 presented the world with a number of challenges in the entrepreneurial space. The following are the 15 things to avoid as an entrepreneur in the year 2021…
I don’t believe people who say they don’t eat loose chocolate chips when making cookies. You might be threatening your ingredients supply for the next batch, but they’re utterly irresistible.
If you’re a chocolate chip pilferer like me, you know not to rely on the number of cookies you made to tell you how many chocolate chips…
My in-laws were recently in town, and my father-in-law was lamenting the lack of progress of a farm business they’ve purchased in retirement. “It’s just non-stop spending. You get cash in and then you spend it,” he said.
You’ve probably felt the same way. Business is a never-ending cycle of...
Every business needs to have a written business plan. Whether it’s to provide direction or attract investors, a business plan is vital for the success for your organization. But, how do you write a business plan?
SBA.gov recommends that a business plan include…
Sales and marketing are the lifeblood of your business. The yin and yang. Bonnie and Clyde. Cheech and Chong. You get the picture.
The same is true for CRM and CMS, a dynamic duo when it comes to sales and marketing. They’re important because unless you excel in both these...
The rise of social media over the past decade has dramatically changed the way business is conducted. When it comes to appealing to buyers, your social media presence should be your primary focus. Nearly three billion businesses are actively using social media, and on Instagram alone, 80% of users follow at least one business. In short, there’s simply no avoiding the wave of social media…