Here’s the hard truth: You can use the best and most expensive sales tools and still fail to win new customers or clients. It all boils down to how you engage with people. Your offers need to be relevant, and your marketing materials need to resonate with their circumstances.
That’s why you need to build a customer journey map…
Starting a business comes with multiple steps and processes that can overwhelm you. To make your life simpler, reference our checklist for starting a business below. It can help you if you don’t have the know-how to create your own startup checklist. Either way, having a physical list of items you can check off will make starting a business much smoother…
My business partner and I have operated a college admissions consulting firm, Top Tier Admissions, for almost twenty years. The first few months of 2020 were business as usual as we prepared a new class of applicants for the admissions cycle ahead. Then came March.
You know too well what happened next. Standardized tests…
For many customers, their first interaction with a business isn’t defined by email or in-person interactions. That all-important first impression is often based on one thing: what happens when they call you.
The problem? Business is more remote than ever. 4.7 million people were already working remotely before the pandemic. Afterward…
Many of us are ricocheting between building our companies, family responsibilities, and a plethora of other things vying for our attention. Taking time for ourselves is third, fourth, or fifth place at best. I know my to-do list is running longer than a CVS receipt these days. Sometimes even self-care can seem like yet another chore to add to a list of responsibilities, especially in this day and age when “self-care” is often synonymous with costly…
Starting a new business is an equally daunting and exciting task. The world is changing rapidly, and this phenomenon has forced many companies to rethink their operations. For aspiring entrepreneurs who are starting new businesses, there is an opportunity to do things differently and be part of a new generation of business owners who will succeed in this environment…
In business, being the trusted authority in your space is the best way to earn your customers’ trust. Or is it the other way around? Do you become an authority in your space by earning the trust of your customers and clients over time?
Authority, clout, credibility — the immediately earned trust…