Everyone knows what a Polaroid is. If you’re of a certain age, you might have even owned one of the boxy cameras yourself, snapping pictures of friends and gathering around while the photo developed like magic before your eyes. For younger generations, Polaroid’s retro, blown-out aesthetic became a foundational Instagram filter…
You probably have people who specialize in design on your payroll. But it’s just as important to turn your customers into product designers. Doing this well can have a lasting influence on the relationship and loyalty they have with you. So, how do you shift them from reactive buyers to invested creators?…
Google Ads have become a major strategy in leveraging new customers and website clicks for many companies investing in digital advertising. The downside to these pay-per-click (PPC) campaigns is that they can require a lot of management and monitoring.
That’s why Google’s automated bidding feature has become so popular…
Your employees and customers will know the difference
It’s a new year, and hopefully the marketplace will soon be returning to normal. So let’s take stock for a moment: are the profits your company is earning-;or will soon be earning-;good profits or bad?…
After the onset of the coronavirus pandemic, as more companies shifted to remote work, cybercriminals took advantage. The number of reported cybercrimes more than tripled compared to before the pandemic, according to the FBI.
Small businesses are attractive cyberattack targets. Many smaller…
When I worked an hourly job, I would always try to calculate how much I’d get in my next paycheck before I received it. It was a nice treat when my shoddy back-of-the-envelope arithmetic failed and my paycheck was larger than expected.
As an employer and the one cutting the checks, you’re responsible…
It may be the early hire you need to stay afloat.
For many, the position of chief-of-staff is associated with politics. Although the position has started to gain traction in large corporate businesses more recently, there’s yet another type of company where a chief-of-staff can have a lasting and meaningful impact: startups…