Rather than discouraging conflict, embrace it. It could make your company better.
We seem to be embroiled in ongoing conflict. Our political discourse has turned ugly, and management teams are struggling to find a collective…
It’s natural and tempting to think that lower prices will attract more clients, offer better value for your customers, and make your buyers happy. But what if you were actually doing your clients a disservice by not charging what you’re truly worth?
As a marketing coach, I advise my clients everyday on the best way…
New customers and consistent sales are what build businesses.
So naturally, you might assume that any paying customer is a good customer. But that’s not so. If you have been an entrepreneur for any amount of time, there’s no doubt you have had customers you regretted onboarding. They want more than they pay for, are always complaining, derailing your…
We’re living through an interesting time. Even before the pandemic, entrepreneurs had the opportunity to reach more potential customers and grow their business through the Internet and social media’s power and reach.
Today, people consume content, buy products and services, and learn about businesses through their phones. The barrier to becoming…
There are just a few plain and simple direct-marketing rules to follow, and by committing to them, you’ll reap the long-term benefits you desire and develop a long-lasting business foundation.
These basics are skipped by most businesses using Facebook, Twitter and LinkedIn as their primary sources of communication. Realize you have...
As a business owner, you may find it increasingly difficult to file an accurate tax return. The tax code is complicated, and it’s not unusual to a mistake when filing your business taxes.
However, if you intentionally post incorrect data in your tax return, you may be guilty of tax fraud. The potential penalties for tax fraud can be…
“We first ask any potential vendor about their sustainability practices to make sure our values are aligned. If they are, we experiment with small-batch orders to ensure that any wrinkles can get ironed out early on without affecting the supply chain and customer experience too much…