Category Archives: Business

Marketing plan examples for small business owners

As a small business owner, you have a lot on your plate. You have to oversee everything from accounting practices to hiring. One of the most critical components of growing your business is your marketing strategy. Developing a marketing plan allows you to identify your target audience and reach your customers. It also clearly outlines the answer to critical questions…

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Your business might not actually be profitable. Here’s how to fix it

Launching and running a business can be overwhelming. It’s easy to get caught up in day-to-day tasks — not to mention, many people start their own business without formal financial training. On the surface, it might look like you’re making plenty of sales, but you might not necessarily be profitable. Here’s how to know if your business is profitable and what to do…

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