Category Archives: Business

How to avoid bias in your marketing reporting

It doesn’t matter how much education you’ve had, how much experience you’ve had in your field or how much effort you put into remaining neutral. The reality is, we’re all biased. Cognitive biases are pervasive and innate, affecting the way we see the world, the way we think about things and the decisions we make as business owners and professionals…

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Migrating your business to a cloud? Here are five mistakes you need to be wary of

Picture this scenario: you hear about the benefits of the cloud, and you are then sold on its promise of saving cost, enabling agility, and fostering innovation. You get the buy in from your peers, as well as the go-ahead from management to proceed with migration. Some in your team will be excited, others will be worried, but you think, what could go wrong…

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3 times when outsourcing fulfillment makes sense

Outsourcing order fulfillment for your ecommerce business might feel like an intimidating prospect, but it can be a highly beneficial step towards sustainable long-term growth. While informal picking, packing and shipping operations — often buoyed by the help of family and friends — may serve new business owners well, rapid and/or unexpected growth...

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3 strategic shifts that will help your business go from six to seven figures a year

You’ve likely come across a great many business owners’ social media declarations of how they built a seven-figure coaching, consulting or marketing agency. It’s worthwhile, even while regarding such self-promotion with the requisite grain of salt, to recognize its simple inherent and impressive calculus. The term, of course, refers to a company generating...

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