Let’s face it. Domain names are getting expensive. If you’re lucky, and you’re trying to get a domain name that’s long, strange or not hotly contested, you can probably pick up the name for just a few bucks. But if you want something short, attractive and marketable, you could end up…
5 myths that may be causing your startup to stall
Entrepreneurship is on the rise across the globe. More than 582 million people have embarked on the journey to create a new business, according to Global Entrepreneurship Monitor.
And seemingly there are just as many myths and misconceptions…
How to make your startup irresistible to investors
Any startup that’s serious about growing and scaling has to think bigger. There’s nothing wrong with starting small and lean — most companies have to take this approach — but there comes a time when taking on outside investments and partnerships is necessary…
Are subscriptions the way to hang on to your customers?
Taco Bell and Sweetgreen recently joined the subscription party. Should your company be next?
Looking to hang onto customers? Take another look at your subscription model–assuming that you have one. More and more industries…
Identifying your competitive advantage
Five ways your business can stand out among competitors.
With the biggest sporting event in the U.S. right around the corner, I’ve been thinking a lot about what it takes to “win” against the competition. Identifying a competitive advantage is one way small businesses…
Why you need to prioritize direct-to-consumer strategies
I recently met with Rekha Brar, a successful small retail business owner who created Blossom Box and launched a second online store, Gilded Halo, during the pandemic. Her jewelry stores have seen a sell-through rate of close to 90% and her overall growth is close to 50%…
3 things to do right now to future-proof your business
Then Covid-19 hit, many growing businesses weren’t prepared for the digital transformation required to keep the doors open. Overnight, they had to become experts at video conferencing, messaging platforms and collaborating online with colleagues and clients alike…