In order to get the attention of serious investors, it is important to have realistic financial projections incorporated into your business plan. Projections can be a tricky business as you try to anticipate expenses while trying to predict how quickly your business will grow. With a quick outline and some forethought, though, you can easily get a handle on your…
How to make sure your workers stay connected to your mission.
According to a recent article by McKinsey & Company, nearly two-thirds of U.S.-based employees reported that the Covid-19 pandemic has caused them to reflect on their purpose, that is, the “enduring, overarching…
Being self-employed runs in my family, and many of my friends are self-employed. Not to mention the many mentors I have connected with throughout the years.
But none of them who are still in the game could jet off to Spain at a moment’s notice. Nor could they spend a week…
These days, customers can access your business from anywhere in the world. While smart devices and ecommerce have leveled the playing field like never before, the fact remains that the vast majority of people who visit your site aren’t going to make a purchase…
You have big dreams for the future. Maybe it’s buying a home with a drool-worthy, airy kitchen. Maybe it’s an early retirement so you can jet off with your S.O. and see the world.
Regardless of the future you imagine for yourself, you probably…
One of the most important traits in a successful startup is adaptability.
Over time, you’ll face new competitors, and your existing competitors will launch new products and services to try and out compete you. New technologies will emerge that could drastically change…
A well-rounded communications strategy includes activities aimed at generating earned and owned media content. On their own, each option can be tremendously valuable for businesses at all stages of their lifecycle. But when used in conjunction with one another? The two can truly catapult companies to new levels…