Companies make countless decisions every day. Entrepreneurs know that one decision, or the lack of a decision, can be the difference between success and failure. One decision I made after founding my company was to develop unique, proprietary methods and procedures to standardize the way we executed our work. The processes resulting from that...
The December shopping season, which begins at the end of November and ends in January, registers an increase in criminal acts against small and medium-sized companies (SMEs) and against citizens in general, according to data from the Attorney General’s Office (PGJ)…
As a small business owner, making sales is critical. However, finding the balance between “successful” and “annoying” can be challenging, especially if you don’t have much experience working in sales. HubSpot research shows that 50% of prospects found sales people pushy…
Whether you’re already on your entrepreneurial journey or just starting, you need to know how to network. Learning to use networking to your advantage is the best thing you can do for yourself and your business. There are many reasons to do this, but the most important of them all, perhaps…
One of the most frequent questions I get from business owners is some variation of the following: “should I be spending money on SEO or PPC?”
It’s a complex question, and there’s no one right answer. But I can help you understand the factors you’ll need to consider when making...
The temptation to do everything is strong. Fight that, and do a few essential things well.
In a recent poll, a majority of Americans answered affirmatively when asked if President Joe Biden was trying to do too much. At the same time…
Much like food and fashion, e-commerce marketing is heavily impacted by trends. New, click-worthy ways to catch customers’ attention crop up all the time, and taking notice of which methods are relevant to your brand is key to staying relevant in the online marketplace…