Category Archives: Accounting

Want to scale your business? Stop worrying about your competition and focus on these 3 things instead

The first rule of scaling a business is “Don’t worry about the rules of scaling a business.” If you’re copying others, then you’re always following their lead, which means you pick up breadcrumbs instead of getting the loaf. Instead, look for the leverage only you can create.

That requires an innovative strategy on three fronts…

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We asked 6 entrepreneurs: ‘What expenses have you realized your company is better off without?’

1. Build business before buzz
“It’s enticing to spend on sexy things like PR and events. But while awareness is great — and needed — you want to make sure you have the distribution set up to fully take advantage of the awareness. Early on, we spent on those things to build buzz, but we didn’t have enough retail distribution…

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